![]() One way of showing how we manifest this value is not speaking ill about our country to others, especially to foreigners. The ‘Makabansa’ core value is evident in these events. The recent victory of Manny Pacquiao in boxing and the fondness of Filipinos in pageants where Philippines has been winning for the last decade bring joy to Filipinos. Tourists should be reminded on how we show importance on preserving the environment. People at work may be able to help by practicing these while front liners, especially those who are dealing with tourists, must be vigilant. ![]() Helpful movements such as recycling, plastic bags ban, segregating wastes are being adapted. That is why Filipinos are all around the globe exceling in customer service.īecause the Philippines is endowed with breathtaking natural wonders, Filipinos embrace the ‘Maka-Kalikasan’ value. ![]() It is even more evident in our front liners who extend more assistance to their guests. At the workplace, we offer whatever help we can give to a colleague who needs assistance. As observed during calamities, there is an outpour of donation and volunteerism. We manifest strong family ties and always appreciate a deep sense of belongingness. The ‘Makatao’ core value is sourced from a strong sense of family. Having this, people at work often try to be righteous and maintain integrity. While this is often associated with spirituality and linked to a church, temple or mosque, others find comfort in a personal relationship with God or a Higher Being. We believe that we have a connection to something greater than ourselves. The ‘Maka-Maylikha’ value is central in most of us. These are (1)Maka-Maylikha, (2)Makatao, (3)Maka-Kalikasan, (4)Makabansa, (5)Masayahin, (6)May-Bayanihan at (7) May-Pag-asa.įilipino people at work especially frontliners demonstrate many, if not all of these core values, not because it is required in their respective jobs, but because these values are inherent in us. Furthermore, it also encompasses the Filipino core values that are manifested by our front liners. What is significant in the FBS Program are the realities that we must deliver ‘service-excellence’ which requires remarkable people skills, great verbal communication skills and an ability to be accommodating, friendly, patient and responsive. In all these sectors, it is important to remember that the Filipino Brand of Service makes a mark to these tourists making them believe that, truly, the Philippines is one of the friendliest countries in the world hence, ‘It is more fun in the Philippines’. Their task after would be to conduct trainings in their respective regions most specially to front liners of the different sectors of the tourism and hospitality industry.įront liners are the people who meet guests face to face and directly interact with the customers as passengers of any transport sector, hotel guests, tourists and travelers, diners in foodservice establishments, customers in shopping centers or a spa, or delegates of varied conventions. Its main objective is to train them on the distinct Filipino core values that are remarkable in the perspective of tourists, both local and foreign alike. It was a 4-day training which gathered 29 chosen representatives from all over the Philippines. I recently completed a training entitled ‘Filipino Brand of Service (FBS) Train the Trainers Course’ sponsored by the Department of Tourism.
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